Selected work

05 / Personal branding study

A personal signature.

Thoughtful work, with a point of view. The identity behind this portfolio.

  • Identity
  • Typography
  • Direction

Clarity at full volume.

Three letters. One point of view.

Index pairs a heavy DJH mark with oversized typography, fine rules and an open layout. Near black and chalk white do most of the work; vermilion adds a deliberate full stop.

The identity is built to work at different scales, from a small navigation mark to a full-width statement. Simple forms keep the focus on the work itself.

Primary
Reversed
Near black#0B0B0B
Chalk white#FAFAFA
Vermilion#FF3830
Typography / Geist

Aa. Bb. Cc.
0123456789

Clear at every scale.
01

Be direct.

Clear language and confident typography.

02

Give it space.

Let the content set the pace.

03

Make it consistent.

A small, repeatable set of visual decisions.

Let’s talk

Have something
in mind?

A product idea. A better experience.
Something worth making.

Start a conversation contact@dannyhobby.uk